RIM is viewed as the underdog now. Nobody expects it to beat Apple and Google Android. But this is hogwash; they truly do have a chance to zoom right back up to the top of the sales heap.
Indeed, underdog status has always bestowed extra energy on companies and made competitors take their eyes off the ball. Expect RIM to come out with a stronger operating system, smart phones with truly wowing designs and a group of apps that, though fewer in number than those for Apple’s iPhone, will be generally more robust and more useful. We may even see them come out with some radically new marketing strategies.
It will be as if GM were to suddenly come out with a car better (and cheaper) than a Ferrari and all prior stumbles will soon be forgotten.