Category Archives: Internet Marketing
The secret to getting a better Alexa rating
Let’s suppose you run a website for pet supplies or one on investments. You may have very good, regularly updated blog content to keep the search engines busy indexing your content. That’s all fine, but you still might not see … Continue reading
How advertising against a competitor’s bad online reputation can boost your own fortunes
Here’s a highly effective ORM / direct-response / brand building tactic for marketers Let’s say your main competitor is called fragglesqeech. Type it into Google plus intuitive words of criticism like ‘worst service’, ‘hate’, ‘sucks’ and ‘can’t stand’. A sample … Continue reading
Posted in Internet Marketing, Online Reputation Management
Tagged Branding, Competitive strategy, Direct Response, online advertising, ORM, PPC, tips
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Online marketing tip of the week: using Caller ID to drive traffic
Here’s a good Internet marketing technique that uses offline methods to drive online interest. Call a bunch of local numbers. Hang up after the first ring. Make sure you call from a phone line that has been set up with … Continue reading
How to select an Internet marketing firm in 2011
You may want to consider the following criteria: Breadth of service offered: Do you want an on- or off-page SEO pro, an Online Reputation Management specialist, a paid search marketing expert, a digital creative shop, or someone who does all … Continue reading
Posted in Internet Marketing
Tagged Article Marketing, big vs. small agencies, how to, Internet, Internet Marketing, Online Marketing, SEM, SEO, tips, White Hat SEO
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