Category Archives: Online Reputation Management
The secret to getting a better Alexa rating
Let’s suppose you run a website for pet supplies or one on investments. You may have very good, regularly updated blog content to keep the search engines busy indexing your content. That’s all fine, but you still might not see … Continue reading
Worst Employers 2011: report
The following list is based on first-page search results for searches made on Google at Toronto on June 12, 2011 for the comment “worst company to work for” and for a combined date series of past year, past month and … Continue reading
How advertising against a competitor’s bad online reputation can boost your own fortunes
Here’s a highly effective ORM / direct-response / brand building tactic for marketers Let’s say your main competitor is called fragglesqeech. Type it into Google plus intuitive words of criticism like ‘worst service’, ‘hate’, ‘sucks’ and ‘can’t stand’. A sample … Continue reading
Posted in Internet Marketing, Online Reputation Management
Tagged Branding, Competitive strategy, Direct Response, online advertising, ORM, PPC, tips
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Reputation insurance: the latest rage
Imagine this scenario. You do your job well. You’re assiduous, bright and dedicated to making a positive difference at your company. But somebody you work with or at least somebody somewhere in your industry wants your job. And as part … Continue reading
The effect of Groupon, Dealfind and LivingSocial on business reputation
Deal-a-day group buying Web 2.0 businesses like Dealon.com and Groupon.com are terrific for consumers and mostly for businesses, but there are a few caveats. Managers of premium products or services may do well to communicate to would-be patrons that such discounts … Continue reading
This week’s most heavily criticized companies online
Here is this week’s list of organizations that need to quickly engage an Online Reputation Management consultant and customer service auditor to mitigate the damage to their reputations online before it’s too late and others speak up too. You may want to … Continue reading
St Patrick’s Day drunkenness: quickest way to damage online reputation and career prospects
What do you get when you combine funny hats, sometimes ugly green outfits and bad behavior from too many glasses of Guinness or Irish whiskey? Well, it’s not a pot of gold at the end of a rainbow, Mr. Leprechaun, … Continue reading
Inspiring examples of companies and individuals who’ve overcome reputational setbacks
For companies, employees or private individuals, suddenly having one’s reputations attacked, rightly or wrongly, can be daunting. But there are a few things to keep in mind that can put such attacks in proper perspective, ease one’s initial discomfort considerably … Continue reading
Facebook’s next moves
Facebook’s next moves are anticipated below. Edited article publishing A move away from mere user-generated content and into professionally written articles (perhaps through a partnership with a major newspaper publisher) would be a good hedge against the possible decline in … Continue reading