Category Archives: Search Engines
Google’s search algorithm exposed
Okay, here’s what we can now glean from recent changes by and work with Google about the factors that are currently a significant part of their search rank algorithm. Reputation ranking (through sentiment analysis of the business/website that contains the … Continue reading
Posted in Google, Search Engines
Tagged Google, Google search algorithm, Internet Marketing, SEO
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Facebook brilliantly patents recommendations-based search
Some clever folks at Facebook had the prescience to file a patent way back in 2004, soon after their own genesis, that has just been awarded and which may change the future competitive landscape for online media and Ecommerce. As … Continue reading
Posted in E-commerce, Facebook, Google, Search Engines, Social Networking
Tagged Amazon.com, Facebook, Patent, Search Engines, Social Search
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What do a meat pie and Google have in common?
A meat pie – at least the highly processed supermarket type – has too many additives. Google has too many extraneous results. The ingredient list for a store-bought meat pie is usually nearly unreadable. Google SERPs are often much the … Continue reading
ORM tip of the week: The bare truth about managing super bad online reputations
If you were to run out into a busy street and remove all your clothing, you’d get attention fast. But it could wreck your reputation, especially online where it would likely soon go viral as people would get out their … Continue reading
Could your online reputation be what’s preventing you from finding a new job?
So, you’re looking for a job. You’ve written and rewritten your resume till it seems quite great. You’re diligently sending it off to companies for jobs you’re sure you appear qualified to do. The problem is, you’re getting very little … Continue reading
ORM Tip of the week – How to use video to enhance your rep on the Web
Google often seems to rank video rather highly in search engine results, so it make sense to include video in your plan to boost positive mentions of your name and push down negative ones in SERPs. Here’s a simple and … Continue reading
ORM tip of the week: donate to charity to boost your online reputation
A good way to boost your image online is to donate a small (or large) amount of money to a charity which you identify as one that lists the names of its donors on its website. Try and find one … Continue reading
Is Google using Gmail data to rank blogs?
Is it too farfetched to think that Google might be peering into Gmail inboxes to look for emails from important domain names as an indicator of the recipient’s personal authority? Could this in turn be used as part of Google’s … Continue reading
Posted in Search Engines
Tagged blogging, Gmail, Google, Internet, online PR, online reputation management, search algorithms
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