Tag Archives: Direct Response
How advertising against a competitor’s bad online reputation can boost your own fortunes
Here’s a highly effective ORM / direct-response / brand building tactic for marketers Let’s say your main competitor is called fragglesqeech. Type it into Google plus intuitive words of criticism like ‘worst service’, ‘hate’, ‘sucks’ and ‘can’t stand’. A sample … Continue reading
Posted in Internet Marketing, Online Reputation Management
Tagged Branding, Competitive strategy, Direct Response, online advertising, ORM, PPC, tips
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