Tag Archives: Internet Marketing

The biggest sin in sales and marketing: being vanilla

In highly competitive markets, it’s important for marketers to develop their company’s reputation as a provider of truly outstanding services and products. But in the absence of proprietary revolutionary technology, how can a company come to be known as a … Continue reading

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The effect of Groupon, Dealfind and LivingSocial on business reputation

Deal-a-day group buying Web 2.0 businesses like Dealon.com and Groupon.com are terrific for consumers and mostly for businesses, but there are a few caveats. Managers of premium products or services may do well to communicate to would-be patrons that such discounts … Continue reading

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Online marketing tip of the week: using Caller ID to drive traffic

Here’s a good Internet marketing technique that uses offline methods to drive online interest. Call a bunch of local numbers.  Hang up after the first ring.  Make sure you call from a phone line that has been set up with … Continue reading

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Google’s search algorithm exposed

Okay, here’s what we can now glean from recent changes by and work with Google about the factors that are currently a significant part of their search rank algorithm. Reputation ranking (through sentiment analysis of the business/website that contains the … Continue reading

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International list of Online Reputation Management (ORM) firms

List sponsored by Velvet Talk Management (www.VelvetTalkManagement.com - Toronto, Canada) ReputationManagementConsultants www.reputationmanagementconsultants.com Irvine CA / London UK Reputation Management wwww.reputationmanagementexperts.com Austin, TX 512-275-6123 Reputation Advisor www.reputationadvisor.com Dallas, TX 817-703-4047 Internet Reputation Management www.internetreputationmanagement.com Ventura, California 800-889-4812 IRM Internet Reputation Management www.internet-reputation-management.com … Continue reading

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How to select an Internet marketing firm in 2011

You may want to consider the following criteria: Breadth of service offered:  Do you want an on- or off-page SEO pro, an Online Reputation Management specialist, a paid search marketing expert, a digital creative shop, or someone who does all … Continue reading

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ORM Tip of the week – How to use video to enhance your rep on the Web

Google often seems to rank video rather highly in search engine results, so it make sense to include video in your plan to boost positive mentions of your name and push down negative ones in SERPs. Here’s a simple and … Continue reading

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Send flowers to Darren Rowse at Problogger to boost your profile online

Literally send flowers, not a picture, to someone in your industry niche who garners substantial attention on the Internet. For example, being in the field of online reputation management /online PR, it would make sense for Velvet Talk Management to … Continue reading

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The best online reputation management organizations

Most online reputation management companies operate primarily by writing positive articles about a client (a person or company) to push negative online mentions of their names off the first page of search engines.  They then optimize the pages on which … Continue reading

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