Tag Archives: SEO

Online marketing tip of the week: using Caller ID to drive traffic

Here’s a good Internet marketing technique that uses offline methods to drive online interest. Call a bunch of local numbers.  Hang up after the first ring.  Make sure you call from a phone line that has been set up with … Continue reading

Posted in Internet Marketing, Online marketing tip of the week | Tagged , , , , , , | Leave a comment

Google’s search algorithm exposed

Okay, here’s what we can now glean from recent changes by and work with Google about the factors that are currently a significant part of their search rank algorithm. Reputation ranking (through sentiment analysis of the business/website that contains the … Continue reading

Posted in Google, Search Engines | Tagged , , , | Leave a comment

How to select an Internet marketing firm in 2011

You may want to consider the following criteria: Breadth of service offered:  Do you want an on- or off-page SEO pro, an Online Reputation Management specialist, a paid search marketing expert, a digital creative shop, or someone who does all … Continue reading

Posted in Internet Marketing | Tagged , , , , , , , , , | Leave a comment

Funny pictures help divert attention from a bad online reputation

A great way to quickly flood out and divert attention away from negative posts about a person is to post some truly funny pictures.  The good news is that you don’t have to be a natural comedian to succeed  with … Continue reading

Posted in ORM Tip of the Week, Online Image, Online Reputation Management, Public Relations, Reputation Management | Tagged , , , , , , , , | Leave a comment

ORM tip of the week: The bare truth about managing super bad online reputations

If you were to run out into a busy street and remove all your clothing, you’d get attention fast.  But it could wreck your reputation, especially online where it would likely soon go viral as people would get out their … Continue reading

Posted in Celebrity reputations online, ORM Tip of the Week, Online Reputation Management, Public Relations, Search Engines | Tagged , , , , , , , | Leave a comment

ORM Tip of the week – How to use video to enhance your rep on the Web

Google often seems to rank video rather highly in search engine results, so it make sense to include video in your plan to boost positive mentions of your name and push down negative ones in SERPs. Here’s a simple and … Continue reading

Posted in ORM Tip of the Week, Search Engines | Tagged , , , , , , , , , | Leave a comment

ORM tip of the week: donate to charity to boost your online reputation

A good way to boost your image online is to donate a small (or large) amount of money to a charity which you identify as one that lists the names of its donors on its website.  Try and find one … Continue reading

Posted in ORM Tip of the Week, Search Engines | Tagged , , , , , , , , | Leave a comment

The best online reputation management organizations

Most online reputation management companies operate primarily by writing positive articles about a client (a person or company) to push negative online mentions of their names off the first page of search engines.  They then optimize the pages on which … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment